Interview with CEO of The Peony Collective – Natalie Bloom

If you follow me on instagram then you know my obsession with The Peony Collective. It’s essentially a space for goal-getting and empowered female entrepreneurs. It’s an uplifting, motivating and inspiring group of girl boss babes which I LIVE for. I ALWAYS (pretty much everyday) post her inspiring quotes to my insta stories, so if you see posts that resonate with you then it is most likely from The Peony Collective.

When I joined the group sometime last year, I was connected with the amazing creator and CEO of the Collective – Natalie Bloom. We quickly become insta-friends and she’s honestly one of my fav people. I suggested to her MONTHS ago that I wanted to interview her for my blog so now we’re finally here. I asked her questions I thought would be of interest to gals who inspire to be creators, are heading down that general path, or are just generally interested in what she does. So here goes!

Tell us a little bit about yourself!
Hey! My name is Natalie Bloom and I’m the founder of The Peony Collective. I’m a 20 something year old, born and raised in southern california. I started my career as a blogger / influencer and slowly evolved into social media marketing, coaching, course building and more! I’m addicted to coffee, love my pup more than anything and am obsessed with helping women succeed.

How long ago did you found The Peony Collective and what were your aims for the business?
I founded The Peony Collective about a year and a half ago. My aims for the business are to help and support women from all different backgrounds, grow their business using social media.

You were a blogger before you created your current business, what made you want to make the switch?
I always knew I wanted to take my career to the next level but I wasn’t sure how. One day I woke up and felt “over” my blog and decided it was time for the next step. Blogging gave me an amazing foundation and helped me get to where I’m at now but I’m happy I made the jump.

How was your experience as a blogger and how did you make it into the industry?
I got into the blogging industry because I put myself there. I saw something I wanted and I went for it. I did constant research on how to grow as a blogger / influencer. I reached out to brands numerous times. I just kept trying and trying until I got somewhere I wanted to be. I had an epic time as a blogger. The industry can be tough at times but if you’re surrounded by a grounded squad, it’s all good.

What did you originally do for work prior to your businesses?
Oh man, so many different things. I babysat, worked at a spin studio, worked at a beauty store, worked as a phlebotomist, a medical assistant and the list goes on.

Was the transition from a 9-5 to working for yourself difficult? YES, and it was slow AF. That transition is a big + scary one that you can never be too prepared for.

Who are your biggest inspirations?
I look up to Jasmine Star, Sara Blakely (founder of Spanx), Sivan Ayla, Danielle Bernstien, Melinda Gates and so many other groundbreaking women.

What does a typical week in your life look like?
I wake up at 5 am every morning and take my pup for a walk. I work remotely and schedule my days out in detail the night before. I usually finish my days around 2 or 3 and will spend time reading, doing yoga, going to the beach, or taking online courses.

What gave you the confidence to start your work?
My best friend Sarah. Years ago when I wanted to start my blog all of my friends made fun of me. Everyone said I couldn’t + shouldn’t do it and I wasn’t the blogging “type”. Everyone but Sarah. She pushed me to go after what sets my soul on fire and every time I feel my confidence dwindling, I hear her little voice in my head saying “You can do this Natalie. You run this game.”

What’s your favorite thing about your job?
Connecting with woman, 1000%. I wouldn’t give it up for the world!

Hope you enjoyed this all, loves!!

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